Stone Gossard is featured along with the Orca in a new campaign about grants to property owners.
A few months ago, Stewardship Partners was awarded a grant to spread the news about incentives for rain gardens and cisterns in King County. The challenge? To reach those unsure about rain gardens and cisterns or who would like to help the environment but also have other pressing concerns about their property such as water damage, high water bills, or landscaping. The 12,000 Rain Gardens campaign started in 2011, so Stewardship Partners figured that most people who were already primed and ready for a rain garden or a cistern had likely installed one. But what about that next layer of folks? Those for whom it can seem like a financial stretch – but are amenable to taking steps that help their property as well as Puget Sound, provided they can afford it.
After working with Board members Cal McAllister and Samantha Neukom to identify the opportunity, Stewardship Partners gathered the talents of Merlino Media Group and Northbound to create a media plan and creative campaign to reach property owners in the King County area. Our goal? To let them know that there are grants available that can cover $4,000 toward installing a rain garden or cistern and that by doing so, they can create a win-win. The first win is improving property: rain gardens can improve drainage, dry out basements and decrease mold, and cisterns can significantly lower summer water bills. Rain gardens can also be a beautiful way to add landscaping to your yard. The second win is that by installing a rain garden or cistern, you’re also helping your human, orca, salmon, and other wildlife neighbors that cohabitate with us here in Puget Sound.
The creative idea came from a mix of Pacific Northwest quirky attitude with lovable, custom animations of our fauna neighbors, featuring the Orca, the Octopus, and the Salmon. In posters, print ads, and bus side ads, you see our animal neighbors installing their own rain gardens and encouraging us, their human neighbors, to do the same. Radio ads feature Stone Gossard of Pearl Jam, a rain garden and cistern owner himself, chatting with his orca, salmon, and octopus neighbors. In one radio ad he notes, “if you want to keep your basement dry and the Sound clean, cisterns and rain gardens are a beautiful way to help.”
Stone Gossard, The Neighbor
The campaign’s goal is to reach King County residents who may be eligible for one of several grants that could cover up to 100% of the cost of installing a cistern or rain garden and to let them know the multiple benefits of doing so. With a simple click or two at www.rainchangers.org, property owners can check their eligibility and set up a visit from a local certified contractor.
Check out RainChangers in the news at https://www.seattletimes.com/life/garden/installing-a-rain-garden-you-could-be-eligible-for-a-rebate/
View the press release at https://www.stewardshippartners.org/new-program-offers-free-rain-gardens-and-cisterns/